Virtually all companies that provide "hard" adventure activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide "soft" adventure packages.
Establish ATI's reputation as a differentiated, specialty provider of adventure travel. This will be accomplished through a diverse marketing communications program at ATI's target market, utilizing various media.
Provide unparalleled service to the people of Woodville in order to gain repeat business and build trust. This will include providing superior service in all phases of the transaction, including timely follow-through.
Aggressively promote adventure sports as healthy and exciting activities and those who participate in them as pioneers, heroes, and true Pacific Northwesterners.
ATI's employees are confident in their ability to meet the needs of their customers because travel agency business plan docs share the customers' enthusiasm for the activities ATI offers.
ATI's confidence and ability translates into confidence for the consumer and a starting point towards developing long-term relationships and trust. ATI seeks to promote and provide access to adventure sports and travel.
ATI provides a differentiated offering with the management experience, capital, and commitment to make it work. Its marketing strategy will reflect this goal as it builds its reputation in the Woodville area.
Though ATI operates in the travel industry, it provides much more than travel. ATI provides adventure and freedom. Many of ATI's customers spend 50 weeks of the year in an office. ATI offers people the ability to get away and remember how much they love the challenge and excitement of an athletic endeavor.
ATI will promote the benefits of adventure travel. These benefits include better health, excitement, personal growth, ear-to-ear grins, and a whole lot of fun.
ATI's experience with and enthusiasm for adventure travel is displayed in the exceptional service, value, and advice it provides for the customer. ATI will make every effort to maintain a competitive pricing policy. However, as ATI builds its reputation as the premier provider of adventure travel, it expects to earn the ability to charge a premium for its services.
Events will include an offroad triathlon, 10k race and 5k fun run, and a mountain bike race. ATI will provide various travel packages and other items as prizes.
All ATI employees belong to local athletic clubs and will, through interaction with other members, promote ATI's services. During the grand opening and other events, ATI will provide literature with information about the trips and activities. Negotiations with area health clubs have begun and additional promotions will likely occur through these strategic alliances.
Specialty, rather than large national publications, will serve as media vehicles for ATI advertising. Local radio stations will also be used. Personal selling will also occur, though phone solicitation will be limited.
ATI plans to occasionally station sales personnel in locations around Woodville such as shopping malls. ATI's goal is to develop personal familiarity between its employees and the community.
Doing so will improve ATI's ability to establish a national reputation. Information has been located detailing profiles of both hard and soft adventure travelers, where they live, work, what they do, etc. Research suggests that many of our target customers, and travelers in general, are Internet savvy and many adventure travelers purchase over the Internet or buy through travel agents.
As such, the Internet will serve as an appropriate and effective medium of communication. ATI will target the primary customer group initially. This group has been defined as persons who have purchased or are likely to purchase an adventure vacation. In addition to the Internet, methods by which we will communicate with customers will depend on the results of our marketing research.
ATI will likely use trade or special interest magazines, mailing lists and direct mail, and personal selling. Initially, service will be introduced regionally. Sales will be extended into the national and global markets within a few years of operation.
We hope to promote out of season services through frequent customer contact and through our own publication, most likely a monthly newsletter.However, Travel Planners International is a top host travel agency and offers travel agents a variety of product offerings and education.
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Use this business plan section to outline your marketing plan, your sales plan, and the other logistics involved in actually running your business. You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.
(for raising funds to meet capital requirementssee Units 2,14 and 21):While formulating the business plan or project report for starting the travel agency businessan important point to be considered is the location of the agency.
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