Share on Facebook Marketing is how a company targets a product or service to its consumers. Marketers create strategies that address what is known as the "4 Ps of Marketing": Product, Price, Place and Promotion.
Difference between mass marketing and direct marketing Essay - Paper Example Difference between mass marketing and direct marketing Essay Direct Marketing is the practice of delivering promotional messages directly to potential customers on an individual basis as opposed to through a mass medium while mass marketing is a simultaneous standardized marketing to a very large target market through mass media - Difference between mass marketing and direct marketing Essay introduction.
Mass marketing and direct marketing have been operating in the wave of consumer market that is promising to make some transformation while the two waves till precedes it as from world war two to date. It was in the s and s that the consumer marketing power shifted to mass retailing because of large deployment of the Universal Product Code UPC and the so-called electronic scanner technologies, which put the consumer marketing in the hands of the retail trade.
Here is where the importance of using both direct and mass marketing strategies starts. The ability of mass marketing is to get the message to all people through advertising; this has remained and as well remains to be a very useful and cost effective marketing strategy.
This has occurred for those aiming at mass marketing to form a very powerful and new marketing force that can clearly call direct marketing or mass marketing which is the best way of reaching the market currently. In direct marketing marketer think of the applying their strategy in the new era of individualized marketing.
Direct marketing consist of direct connection with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relation.
This can always accomplished by making an offer or inviting then by one of the most appropriate communication means such as mail, phone, fax, computer, and email. In conclusion, direct marketing and mass marketing both represents a total entity, and this is the new component in the marketing mix that can successfully win the intended market.
The two strategies combines contact, involvement, activation and cultivation in a seamless continuum and had a big impact in the current competitive world business.
Choose Type of service.The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
Communication Differences between Men and Women in the Work Place Introduction Kirstin Carey, owner of Small Talk Marketing and Communications Inc., finds communication to be the most fascinating part of business.
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Understanding these differences between traditional media and social networking is key to social media marketing success. This paper demonstrates that the differences in gender communication are due to the differences between men and women’s personality, but are also driven by .