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By Jared Correia Oct 18, at Whether your technology product succeeds or fails ultimately depends on whether you can sell it. And, selling your product starts with your marketing. But, understand that you cannot create brand awareness from a clear blue sky.
It takes time for people to begin to associate a brand with the thing it represents.
Write This Down What you do for a go to market strategy depends, in large part, on what can afford to do. No one legal tech startup is just like another. Some have founders with money, who can float early paid marketing efforts.
Some are bootstrapping, and have very little to spend on marketing outside of product development. If building your product is the 1 requirement, then marketing your product is the 2 requirement.
And, after you get an MVP together, marketing becomes job one. Write about, talk about your expertise in relation to your product. Now, this is not the same thing as writing about your product, mind you. Lawyers often tighten up when you engage a hard sell too soon. Figure out your message so that you can sell your product indirectly.
Starting out, the founders of the company should begin to build, or expand upon, their in-field expertise. Think of ten problems you solve for your clientbase, and create ten pieces of content addressing those problems, and solutions.
And, since consistency is important in marketing, you should aim to repurpose everything you do. So, a blog post becomes a presentation. A presentation becomes an ebook. A video tutorial becomes a drip email campaign.
Change up what you do subtly, but stick to a few central themes. Repurposing and staying on message also saves you time. Once you have content, the next step is doing something with it. So, you have to figure out the dissemination process, as well.
Although blogs are often maligned these days, attorneys still write them and read them, and it makes sense to create and publish to a blog at your website, on a weekly or biweekly basis.
At the time same time, you should push to get published in other online media, that will link back to your website, and build your domain authority.
Videos are compelling and usually generate more clicks than text, so you could create a YouTube channel.
Lawyers love podcasts because they can listen to them while doing other things. Record in-person presentations you make and publish them later.
Set up social media accounts on the major providers and repost everything you do, everywhere else. We Can Work It Out That being said, if you want to grow your business, and grow it quickly, you should absolutely pay someone to help you market it. Ideally, you should pay someone skilled to create a logo and website for you.
Of course, how much you can pay them depends on how much capital you have. You should identify events and conferences where you can display your wares, and potentially hire someone to help book you for high-profile speaking engagements. You should engage paid online advertising in an aggressive fashion.
Your go to market plan is essentially your business marketing plan for your launch period. Start by going three months out, because things change quickly in a startup environment.e-Business Plan: Operations.
Beginning with the operations section, the scope of the business plan changes. Previous sections of the business plan, especially mission statement, value proposition, target markets, and competitive positioning, mostly focused on the strategic aspects of developing your business and writing the business plan.
The On-Line Tutorials is a set of courses designed to help interested parties learn more about the Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs. All Videos. 2 Minute Video Series. Show More. How to Write a Business Plan How to Write a Business Plan.
SD CC How to Write a Business Plan. How to Sell to the Federal Government SD CC How to Sell to the Federal Government as a Small Business.
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Jan 30, · Whether you’re starting or growing your business, you need a business plan. Your plan will provide the roadmap to achieve the success you want.